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Why Marketing on Its Own Isn’t Enough

by | Jan 31, 2022

Back in the day, I trained in Mixed Martial Arts (MMA). It was hard but great fun.

Every now and then, someone new would turn up with experience in one martial art. I remember the time a karate guy turned up.

He was great at the stand-up stuff, i.e. punching and kicking.

But MMA involves fighting at all three ranges.

Stand-up is one range, but there’s also the clinch (when you’re holding each other) and on the ground (er, self explanatory).

So the karate guy got really frustrated when much younger guys were able to beat him by grabbing hold of him or getting him on the ground.

Often, it’s not good enough being good at one thing.

Same when it comes to business promotion. You need to be good at all three:

Advertising

Marketing

Selling

No point being good at designing ads if you can’t follow them up with marketing that reinforces your expertise.

No point being good at marketing if you can’t engage with leads and turn them into sales.

No point being good at sales if the prospects haven’t been adequately qualified and warmed up.

Three is often the magic number, as sung in the new Spider-Man movie. It certainly is in MMA and business promotion. Although the latter hurts a lot less….

If you need to get the year off to an all-round great start, do get in touch.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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