Your Ads Could Be Systematic, Dynamic, Why They Could Be Greased Marketin’
Look at me, I’m Sandra Dee, lousy with no activity…
Are you fed up with your product not reaching the right people? Fed up of not making the sale because what you’re offering isn’t being offered to the right audience?
You need to try dynamic advertising.
They’re the ones that you want!
What are dynamic ads I hear you say? Well, imagine if you could have a situation where a social media platform, or Google, serves your products to people who it knows are probably interested in them.
Maybe they’ve been to other websites and looked at products like yours.
Maybe they’ve shown a keen interest in the sort of things that you’re offering. And then, your adverts are served to them and your chances of conversion are dramatically increased. Wouldn’t that be a magically engineered world to live in…
Boy, good ads sure do travel fast…
So, this weekend I set up an advert for somebody on an e-commerce platform
who uses Shopify.
You can plug Shopify into Facebook quite easily. We’ve set up some ads on a relatively, modest budget, and off a £29 spend, they’ve seen £186 of sales of their product.
That’s the power of a dynamic ad. It serves the adverts to prospects that are already warm. People who are likely to buy your product.
Think about that for the power of your marketing.
If you know your adverts are only being served to the sort of people who will buy your product, which is how advertising should work but doesn’t always work, then you’re onto a winner.
Plus you know that Facebook, Google, LinkedIn or Twitter, knows the behaviour of those people, and the likelihood of them buying from you. Not to mention, these sites also know which people to serve the adverts to, as they’ve spent time on your website before.
Imagine how much more likely it is that they’re going to buy from you now?
That’s the power of dynamic ads.
How do you get people hopelessly devoted to you?
I hear you. Dynamic ads sound great, but how could you use them in your business?
Well, particularly B2C product-based businesses can benefit from this.
Think about it like this, if you’re a clothing company, or if you sell plumbing equipment, tools or car parts for example, you could really go after the people that might be interested, and it can really make a difference to your bottom line.
Tell us about it, stud.
Do you want to know how to make dynamic ads part of your marketing plan?
Think about how they would really benefit you, and if you’re interested, Andy or I would be happy to have a free 20 minute call with you.
We could talk about really increasing your sales and see exactly what your return on your ad spend could be.
Take care, everyone and remember those ads are set on you…
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