No-nonsense marketing
Marketing made simple for small business owners looking for more growth and less hassle.
Codebreak is headed up by Joel Stone and Neil ‘Shoney’ Mac…
Joel and Neil are experienced marketers and business owners. Together, they lead Codebreak with a shared vision: deliver results-driven marketing that truly moves the needle for their clients.
Joel, a #1 bestselling author and host of the Stay Hungry Podcast, speaks at events across the UK, spreading Codebreak’s motto – help people and have fun. Neil, with his profit-focused approach and The Shoney 2-5-5 Method, brings a track record of rapid, measurable results for businesses of all sizes.
They’re joined by the Codebreak Crew – a team of dynamic marketers who share their passion for no-nonsense, results-oriented strategies. This crew of experts gets a genuine kick out of helping businesses grow, turning marketing spend into tangible profit.
JOEL STONE
From working with Guinness and Channel 4 to building an agency obsessed with service business growth – that’s my journey in a nutshell.
Hi, I’m Joel Stone, founder of Codebreak, Amazon bestselling author and host of the Stay Hungry podcast. My mission? Turning six-figure service businesses into scaling, seven-figure powerhouses.
My secret? A potent mix of design thinking, marketing savvy, and a focus on measurable results. It’s not just about clever ads or stunning visuals – it’s about driving real, scalable growth for businesses like yours.
Over the past fifteen years, I’ve swapped big brands for the thrill of transforming small businesses. Why? Because there’s nothing quite like witnessing the ‘aha’ moment when an owner realises the level of opportunity lying untapped in their business.
The Stay Hungry podcast downloaded thousands of times across 40 countries, brings you insights from thought leaders like Rob Moore (8-figure serial entrepreneur) and Kelsey Moreira (Forbes 30 Under 30). It’s my way of sharing the strategies that are working right now in the real world of business growth.
At Codebreak, we’re not your typical marketing agency. We’re growth partners, number crunchers, and creative problem solvers all rolled into one. We don’t just talk about results – we deliver them, predictably and scalably.
Ready to scale your business? Let’s talk.
Neil 'Shoney' Mac
Hey there, I’m Neil ‘Shoney’ Maclean, co-owner and head of ads strategy at Codebreak. For the past 13 years, I’ve been laser-focused on one thing: turning ad spend into profit, and doing it quickly.
I’ve developed The Shoney 2-5-5 Method, a battle-tested approach that’s helped thousands of businesses rapidly accelerate their growth. It’s not about vanity metrics or flashy campaigns – it’s about real, measurable results. Money in vs money out. That’s the only scoreboard that truly matters in this game.
What sets my approach apart? Speed. Time and time again, my clients have seen incredibly fast results. There’s nothing quite like seeing a business owner’s face light up when they realise we’ve turned their ad spend into profit in record time.
Over the years, I’ve coached countless business owners, helping them achieve ROIs that made their accountants do a double-take. Now, I’ve brought this profit-focused and 100% personalised approach to Codebreak and our clients as co-owner and head of ads strategy.
At Codebreak, we don’t do cookie-cutter strategies or one-size-fits-all solutions. Your business is unique, and your ad strategy should be too. We’re all about delivering rapid, tangible results that directly impact your bottom line.
Ready to see your ad spend turn into real, measurable profit at unprecedented speed? Let’s talk. Your success story could be our next case study. (See testimonials here)
MARTHA DALE
Hi, I’m Martha. Senior Marketing Executive at Codebreak. I handle account management, strategy, Meta Ads, and copywriting.
My career BC (Before Codebreak) , took me around the world. I dipped my toes in the corporate world, but it just wasn’t my cup of tea. No impact. No legacy. No thannnnnks.
That’s why I love working at Codebreak and helping business owners thrive.
Whether you need Codebreak to do your marketing so you can spend more time with your family, or you want more leads to turn into clients so that you make more money, we’ve got you covered.
When you break those ceilings, it’s a huge win for you and for us.
That’s what motivates me. Your wins are our wins. You won’t find a crew more committed to that.
So, let’s team up and make some marketing magic happen. As Wayne Gretzky would say, “You miss 100% of the shots you don’t take”.
EVIE BACHE
I’m Senior Marketing Executive at Codebreak. I oversee our clients’ accounts, design ads, websites and printed materials, making sure things are executed without a hitch.
I also maintain the operations side of things here.
I first worked with Codebreak on work experience in 2019, and a few months later, returned as a Digital Marketing Apprentice. I later became a Marketing & Design Trainee, then a Junior Designer after studying Graphic Design at the world-class design school, Shillington Education.
It’s been a journey, and I’ll always love the variety of work we do. No day is the same. Even during my apprenticeship, I went from building websites to running ad campaigns to working on live branding projects.
The best thing about Codebreak is seeing our work create real, tangible results and directly impact genuine people.
ABBI EVANS
Hi, I’m Abbi, Digital Marketing Apprentice at Codebreak and a tech whizz – from building websites and creating ads to designing email funnels.
My marketing journey started with my business studies and various work experiences during school and college. I wanted to get stuck in, rather than just learning the ‘theory’ of marketing at college. It’s so dynamic – you need to get in the game to learn it, rather than watching from the side of the pitch.
That’s when I decided to dive into an apprenticeship at Codebreak.
I love the creativity and continuous learning – no two days are ever the same. One day it’s a new app, the next day Zuckerberg’s changed something on Meta, or there’s a cool new AI tool to implement into our client’s marketing strategies.
The best part about working at Codebreak? Helping a range of awesome business owners scale their businesses.
GEORGE
I’m George, Joel rescued me in lockdown because my original owners went to prison and the police left me locked up on my own (long story).
My main areas of expertise are licking faces, nibbling ears, and tug-of-war. If you’re looking for a guard dog, that’s not me – I just want to be friends with everyone.
My favourite thing about Codebreak is all the fuss I get from Martha, Evie, and Abbi.
What our clients say…
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