No-nonsense marketing
Marketing made simple for small business owners looking for more growth and less hassle.
Codebreak is headed up by Joel Stone and Neil ‘Shoney’ Mac…
Joel and Neil are experienced marketers and business owners. Together, they lead Codebreak with a shared vision: deliver results-driven marketing that truly moves the needle for their clients.
Joel, a #1 bestselling author and host of the Stay Hungry Podcast, speaks at events across the UK, spreading Codebreak’s motto – help people and have fun. Neil, with his profit-focused approach and The Shoney 2-5-5 Method, brings a track record of rapid, measurable results for businesses of all sizes.
They’re joined by the Codebreak Crew – a team of dynamic marketers who share their passion for no-nonsense, results-oriented strategies. This crew of experts gets a genuine kick out of helping businesses grow, turning marketing spend into tangible profit.
JOEL STONE
From working with Guinness and Channel 4 to building an agency obsessed with service business growth – that’s my journey in a nutshell.
Hi, I’m Joel Stone, founder of Codebreak, Amazon bestselling author and host of the Stay Hungry podcast. My mission? Turning six-figure service businesses into scaling, seven-figure powerhouses.
My secret? A potent mix of design thinking, marketing savvy, and a focus on measurable results. It’s not just about clever ads or stunning visuals – it’s about driving real, scalable growth for businesses like yours.
Over the past fifteen years, I’ve swapped big brands for the thrill of transforming small businesses. Why? Because there’s nothing quite like witnessing the ‘aha’ moment when an owner realises the level of opportunity lying untapped in their business.
The Stay Hungry podcast downloaded thousands of times across 40 countries, brings you insights from thought leaders like Rob Moore (8-figure serial entrepreneur) and Kelsey Moreira (Forbes 30 Under 30). It’s my way of sharing the strategies that are working right now in the real world of business growth.
At Codebreak, we’re not your typical marketing agency. We’re growth partners, number crunchers, and creative problem solvers all rolled into one. We don’t just talk about results – we deliver them, predictably and scalably.
Ready to scale your business? Let’s talk.
Neil 'Shoney' Mac
Hey there, I’m Neil ‘Shoney’ Maclean, co-owner and head of ads strategy at Codebreak. For the past 13 years, I’ve been laser-focused on one thing: turning ad spend into profit, and doing it quickly.
I’ve developed The Shoney 2-5-5 Method, a battle-tested approach that’s helped thousands of businesses rapidly accelerate their growth. It’s not about vanity metrics or flashy campaigns – it’s about real, measurable results. Money in vs money out. That’s the only scoreboard that truly matters in this game.
What sets my approach apart? Speed. Time and time again, my clients have seen incredibly fast results. There’s nothing quite like seeing a business owner’s face light up when they realise we’ve turned their ad spend into profit in record time.
Over the years, I’ve coached countless business owners, helping them achieve ROIs that made their accountants do a double-take. Now, I’ve brought this profit-focused and 100% personalised approach to Codebreak and our clients as co-owner and head of ads strategy.
At Codebreak, we don’t do cookie-cutter strategies or one-size-fits-all solutions. Your business is unique, and your ad strategy should be too. We’re all about delivering rapid, tangible results that directly impact your bottom line.
Ready to see your ad spend turn into real, measurable profit at unprecedented speed? Let’s talk. Your success story could be our next case study. (See testimonials here)
MARTHA DALE
Hi, I’m Martha. Client Success Manager at Codebreak. I lead the charge on client performance across the board. That means making sure every account thrives, playing a key part in the agency’s strategy, and driving real growth for our clients.
My career BC (Before Codebreak), took me around the world. I dipped my toes in the corporate world, but it just wasn’t my cup of tea. No impact. No legacy. No thannnnnks.
That’s why I love working at Codebreak and helping business owners thrive.
Whether you need Codebreak to do your marketing so you can spend more time with your family, or you want more leads to turn into clients so that you make more money, we’ve got you covered.
When you break those ceilings, it’s a huge win for you and for us.
That’s what motivates me. Your wins are our wins. You won’t find a crew more committed to that.
So, let’s team up and make some marketing magic happen. As Wayne Gretzky would say, “You miss 100% of the shots you don’t take”.
Josh Paterson
Hey, I’m Josh, Sales & Marketing Executive at Codebreak. I live and breathe sales, strategy, and results. My job? Making sure every client we work with gets the kind of marketing impact that keeps them coming back. From Meta ads to Google campaigns to closing deals, I’m all about clarity, creativity, and measurable growth.
Before Codebreak, I spent over five years in the luxury watch and jewellery world, a place where detail, precision, and client experience were everything. That eye for detail still drives me today, just in a different arena.
I actually met Joel, our founder, through NFTs. A few conferences, a couple of US trips (including one infamous San Diego story we won’t mention), and three years later, I made the leap, moving from Edinburgh to Shrewsbury to join the Codebreak crew.
For me, sales isn’t about pressure. It’s about trust, value, and helping people scale. Kindness is my ultimate strength, and that philosophy runs through everything I do.
Outside of work, you’ll find me geeking out over watches, diving into Web3, or chasing the next big idea that gets me out of my comfort zone.
Ellie Farrow
Hey, I’m Ellie – Marketing Assistant here at Codebreak, where I dive into ad copy, design creative that actually converts, and work on campaigns that actually make an impact.
I graduated from the University of Reading with a first in Business Management and Marketing (proud moment, ngl). While studying, I handed out cans and hype as a Red Bull Student Marketeer – which basically meant I got to mix creativity with real-world brand buzz. After a brief stint in the legal world (spoiler: not my vibe), I made the leap into marketing full-time.
Why Codebreak? It’s fast, it’s fun, and I’ve already learnt more than I thought possible. I’m here to help small businesses level up and actually get seen. Because when they win, we all do.
I’m big on the idea that “the only way to do great work is to love what you do.” That’s the energy I bring – even if I still get excited about new stationery. There’s still hope, right?
Selina Williams
Hi, I’m Selina – I graduated in 2022 and jumped straight into a Marketing & Social Media role in the hospitality world. From managing venues’ online presence to creating content that made a few bars “internet-famous” (turns out chaos sells), I learned how to build brands from the ground up and connect with audiences in ways that actually feel authentic.
Now, as a marketing assistant at Codebreak, I’m all about bold ad copy, creative design that stops the scroll, and Reels that show off a brand’s true personality. I love getting to the heart of what makes a brand tick, then turning that spark into content that drives results.
Outside of work, you’ll find me trying new restaurants, heading out for “just one drink” (we all know how that goes), planning my next trip, or getting lost in music and movies – and that pretty much sums me up.
George
I’m George, Joel rescued me in lockdown because my original owners went to prison and the police left me locked up on my own (long story).
My main areas of expertise are licking faces, nibbling ears, and tug-of-war. If you’re looking for a guard dog, that’s not me – I just want to be friends with everyone.
My favourite thing about Codebreak is all the fuss I get from the crew and clients.
What our clients say…
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