About Codebreak

The Codebreak team is sought by leading businesspeople for their help and insights into marketing.

Specifically, Marketing That Sells™.


Clients have enjoyed results such as:

£1,500 in sales from a £100 spend

x120 return on a Black Friday ad campaign

Doubling the speed of their growth

133% increase in monthly sales


Still not sure what we’re about? Read on….

Results-driven marketing

The crew’s experience has been gained over decades in the industry. Codebreak Co-founders and Amazon bestselling authors, Andy Rao and Joel Stone, have more than 40 years’ experience alone to share with you.

In their previous lives, they worked on ad campaigns for the likes of Vodafone, Lucozade, Tiger Beer, and Anthony Joshua.

What gets us up in the morning is helping business owners like you take back control. Seeing you spend more time doing whatever it is you love doing, whilst we drive your leads.

Our Values

Stay hungry

Start with ‘why’

Impress with results

Read and lead

Systemise and automate

Be confident but humble

Get out of your comfort zone

Own your shit

There are creatives on our team, of course. Any design elements you’d receive will look cool and be on-brand. Your copywriting would be imaginative and tonally correct. But it has to be creativity that works.

Underneath it all, you want to see your numbers go up more than anything. The fabled Return On Investment, which is not often talked about by the marketing gurus out there.

Like the ad numbers below:

Taking £76.70 and turning it into £960.05

Taking £174.03 and turning it into £1,407.70

Facebook Ad Results

You and us

The Codebreak Crew will deploy our Marketing That Sells™ system for you. People combining their experience with Andy and Joel’s teachings, and using tools and automation for any heavy lifting.

How much time would this give you back? How many lead gen tasks are sucking the joy out of your business without even showing a consistent return?

Not knowing what content to publish

Seeing more money go out than come in

Checking statistics

Fiddling with your website

Writing blogs

Writing emails

Designing lead magnets

Wishing you had guidance and support

Does any of that sound familiar? The good news is, there is a better way.

Who’ll be helping you?

Codebreak has generated thousands of new customers for businesses like yours over the years. From a chain of hair salons to an accountancy practice and property developers… no matter what industry you’re in, the Marketing That Sells™ system will drive leads for you.

You’ll benefit from having a dedicated Account Manager and an email address that reaches everyone involved in generating leads for you.

You may even want director-level consultancy via Codebreak’s ‘Skyrocket’ package, which effectively gives you Andy and Joel.

Unless you opt for our ‘Immediate Impact’ service, your kickoff meeting will be face-to-face at Codebreak HQ in Shrewsbury. (If you choose ‘Immediate Impact’, your kickoff meeting will be held over Microsoft Teams.)

Meet the crew, play some pool or even take part in our Stay Hungry podcast! With thousands of downloads, it has become one of the most popular marketing podcasts in the UK. Through interviewing US business luaminaries such as Kelsey Moreira of Doughp, we’ve seen growth across the pond too.

Codebreak - Stay Hungry - Direct Response Marketing

Remember to secure your Discovery Call

Apply for a Discovery Call

You’ll be speaking with a business owner, not “just” a marketer

Get clarity on your numbers

Find out the true potential for marketing your business

Know what is achievable and what will be wasting your time

Jargon-free, BS-free experienced advice

The Codebreak Crew

Andy and Joel CutOut


 Hello! Here’s some handy info if you’re looking for a new marketing partner. Or maybe you’re just being nosey. Either way, it’s great to have you browsing our website.

 I’ve worked in media since 1996. I got my degree in English and Psychology then hotfooted it to London for my first job, which was at Carlton TV. The training there was intense, although my dad still said I was “trained in nothing”! I learnt lots about sales and marketing, knowledge which I still refer to today and share with my team and clients.

And I keep learning. Marketing develops at a pace, especially social media.

After Carlton TV, I moved to Pearl & Dean Cinema Advertising, which is where I met my wife. Turns out she was from Shropshire as well so, when we got married, we moved back to our fair home county. As much as we moan about them, it’s nice to be close to our families.

We bought a local online advertising franchise in 2006 as we fancied working for ourselves. Both of our fathers were self-employed. This business was thebestof Shrewsbury, which Emma still runs today. We knew online marketing was the future and threw ourselves into it completely, working 16 hours a day, networking, reading and – of course – helping our clients. You have to know your stuff, but customer service is also key.

Emma and I were soon in a position to start offering additional promotional services alongside thebestof. This turned into the formation of our own marketing company, Key 3 Media. Social media management, email marketing and copywriting were our main focuses. Social media especially as it requires 24/7 attention to detail, which none of our competitors seemed to be able (or want) to do.

Copywriting is still my bag now. My degree came in handy after all! A good story, along with attention to detail and no fluff will help turn the discerning reader into a loyal customer. As they say, facts tell but stories sell.

What Key 3 Media also provided were design services, from websites to brochures. But we had to harness other partners for these skillsets… namely Joel, who had his own award-winning design agency… and the seeds for Codebreak were sown! The full monty of marketing and design under one roof.

Done-For-You marketing and Consultancy. That’s what we do. That’s how we help. And we LOVE it. Marketing & Design is all we’ve known. And we instil the same work ethic in our team – they have to have that passion for quality and, again, customer service. They also won’t put up with attitude, just to be clear. A few businesses have mistaken our kindness for softness, and that’s not on.

So we’ll only work with nice people 😁 There has to be mutual respect, agreed goals and the odd drink or two. Happy days!

Little do they know: I once met Nicole Kidman and told her she was beautiful. Alcohol may have been involved. She smiled politely and quickly moved on.



 Hi! I’m Joel, the funny one of the two Co-founders. Andy would say “funny” in inverted commas, but you can decide. To give you a feel on my history, my experience and why I can help your business (or businesses, you entrepreneur, you), read on….

By trade, I’m an award-winning graphic designer. I have a first-class honours degree in graphic design, and I’ve been lucky enough to work on some of the biggest brands in the world. I’ve worked everywhere, from Manchester to China and lots of places in between. My design career exposed me to lots of brands, good and bad, and it is that wealth of experience and understanding of companies big and small that forms the core of my design understanding today.

However, that isn’t the end of the story. During the dark times of the recession, I briefly trained as an accountant. So not only do I have a great understanding of a company from a brand perspective, I’m pretty hot on finances and profitability too!

In 2011, I setup my own design agency called Squeak. We predominantly offered graphic design and web design but a thirst for help with social media and digital marketing meant the business soon headed in that direction. We built up a solid client base across the Midlands and beyond and we worked closely with marketing agency, Key 3 Media.

In fact, so closely that we were soon sharing an office!

We knew we could help people further. The whole was greater than the sum of its parts, so to speak. And with that, the idea for Codebreak was hatched.

Andy and I are like the Dynamic Duo (some would say the Two Ronnies). We encourage and drive each other on. It is that enthusiasm and experience to help businesses that I love about Codebreak and working with Andy and the team.

My passion is to get “under the bonnet” of a company’s marketing. What are your goals (both as a company and owner), what’s the profitability and how can we make this work for you? I’ve been known to grill a few business owners in kick-off meetings. I want to know how passionate you are about your product or service, what your values are and if we are a great fit to work together.

We love working with ambitious, fun business owners, who like to get things done. Once your marketing campaign is delivering the results you expect, let’s celebrate together!

Emma Rao Headshot

Operations Manager

As Operations Manager, I am here to make sure everything gets done on time, on point and on budget, hopefully injected with a warm Southern charm that reflects my upbringing in Atlanta, Georgia, USA.

In a corporate career spanning both sides of the Atlantic, I have assembled principles that underpin my approach to every sector, whether programming award-winning commercials for The Weather Channel, ramping up record-breaking sales of veterinary products for Dechra, or being responsible for over £90 million of clients’ funds under management with St. James’s Place.

Understanding the needs of others and collaborating with people from different backgrounds to bring about results forms a large part of what I have done to date and forms my approach towards future successes. It’s my job to connect our internal and external stakeholders, keep all the plates spinning and ensure the ship stays firmly on course. It sounds like a lot, and it is, but it’s incredibly rewarding to see how your individual contributions help create something much bigger than yourself.

Ultimately, you can’t bake a soufflé without breaking some eggs, so someone needs to be there to clear up all the eggshells. And you can rely on me to keep a clean kitchen whilst you wait for your soufflé to rise to perfection.

Little Do They Know: I drove myself to hospital in labour – if I can do that, just imagine what you can do if you put your mind to it.

Emma Rao Headshot


We invest in learning, a cool office, and staff perks… but nothing that is style over substance. It’s one of the reasons we can give clients genuine value for money.

Little do they know: My father founded Truprint.

Fergus McKeown Facebook Accreditation

Technical Manager

I am a Facebook accredited advertiser, able to run cost-effective campaigns that bring clients enquiries!

I am also a trained WordPress developer, building high quality, user-friendly bespoke websites.

Little do they know: I have met all the members of Canadian rock group, Barenaked Ladies. I even got to play pinball next to the lead singer and my hero, Ed Robertson!

David Santo Domingo

Senior Marketing Executive

I am fuelled by a hunger to help businesses be seen and heard. Perhaps it is because I was raised in a family business surrounded by challenges, learning the importance of hard work and why it is necessary, to not only operate, but to cultivate a successful business.

Growing up in Spain, I graduated in Marketing from Rey Juan Carlos University in Madrid before moving to the UK in 2018. Since then, I have worked for several businesses within a range of different industries, from proactive sales to marketing, learning something new every day.

My experience with WordPress, SEO and paid for ads has helped many businesses find new and relevant customers cost-effectively. My passion for providing clients with the best solutions to fulfil their expectations is at the heart of everything I do. It’s wonderful to be part of the successful development of a company within their specific market.

My advice…never stop learning!

Little do they know: I have worked on a range of major films for Amazon Prime, HBO and BBC as a horse stunt rider, including as a double for a lead actor.

CIM Applied Marketer Emily

Marketing Executive

I’m passionate about writing copy with purpose. I am also creative, and organise content visits. From blog notes to taking photos and shooting videos, a key responsibility is removing this marketing pressure from clients.

Equally as important, I oversee all of Codebreak’s own organic marketing.

Little do they know: As a baby, I was once cuddled by Hannah from S Club 7.

Evie Bache Headshot

Marketing & Design Trainee

I originally got to start off at Codebreak on work experience, but now I’m here for good.

Over the course of my time here, I’ve completed a Digital Marketing apprenticeship, where I learnt how to code and the principles of marketing and business. In this role as Marketing & Design Trainee, I will be studying graphic design with Shillington Education, an awesome Bootcamp that will ‘skyrocket’ my design skills. I love learning from the rest of the team and now, I cannot wait to get more hands-on with design work.

Little do they know: I have never been to the hairdressers. Please, stop looking at my hair.

Martha Dale

Marketing Assistant

My passion is creating stand out marketing that propels businesses and therefore changes lives.

Having spent the last few years globetrotting, I wanted to find a creative outlet that makes a difference – and there is no better place than Codebreak!

I’m excited for a future of continuous learning and growth.

Little do they know: I presented a short documentary about Shropshire for the BBC when I was a little nipper; only 10 years old. I won’t spill the name of it though, that would be far too embarrassing!

Hattie Macey, Codebreak

Personal Assistant

My role is to keep the office running smoothly, keep Andy and Joel’s diary organised and help the rest of the Crew where needed.

I recently graduated from the University of the West of England, studying Broadcast Journalism, so this is my first job post-university. The word on the grapevine is that I am Andy and Joel’s first-ever PA, so we will all be learning how this role works together!
I am very excited to be on the Codebreak journey and can’t wait to see what the future holds.

Little do they know: The famous painter Lucian Freud is a distant relative of mine!

Ben Podmore Headshot

Digital Marketing Apprentice

I have started my marketing career at Codebreak as an apprentice.

On my apprenticeship journey with Digital Native, I will be learning coding, principles of marketing and business. I look forward to getting stuck into more technical work with the team and can’t wait to see all that the future holds!

Little do they know: I have been open water swimming with sharks in the Indian Ocean

Stay Hungry podcast

Listen to the Stay Hungry Podcast on your preferred platform

Call: 01743 491356

4 The Creative Quarter
Shrewsbury Business Park

Codebreak - Stay Hungry - Direct Response Marketing
Get your FREE marketing book