The Codebreak Crew

Emma at Codebreak


 Hello! Here’s some info you may find of use if you’re looking for a new marketing partner. Or maybe you’re just being nosey. Either way, thank you for visiting our humble website.

 I’ve worked in the media industry since 1996. I got my degree in English and Psychology then hotfooted it down to London for my first job, which was at Carlton TV. The training there was intense, although my dad still said I was “trained in nothing”! I learnt lots about sales and marketing, knowledge which I still refer to today and share with my team.

But you’ve got to keep learning. Marketing develops at a pace, especially social media. So after Carlton TV, I moved to Pearl & Dean Cinema Advertising, which is where I met my wife. Turns out she was from Shropshire as well so, when we got married, we moved back to our fair home county. As much as we moan about them, it’s nice to be close to our families.

We bought a local online advertising franchise in 2006 as we fancied working for ourselves. Both of our fathers were self-employed. This business was thebestof Shrewsbury, which Emma still runs today. We knew online marketing was the future and threw ourselves into it completely, working 16 hours a day, networking, reading and – of course – helping our clients. You have to know your stuff, but customer service is also key.

Emma and I were soon in a position to start offering additional promotional services alongside thebestof. This turned into the formation of our own marketing company, Key 3 Media. Social media management, email marketing and copywriting were our main focuses. Social media especially as it requires 24/7 attention to detail, which none of our competitors seemed to be able (or want) to do.

Copywriting is still my bag now. My degree came in handy after all! A good story, along with good grammar and spelling, is what will turn the discerning reader into a loyal customer. As they say, facts tell but stories sell.

What Key 3 Media also provided were design services, from websites to brochures. But we had to harness other partners for these skillsets… namely Joel, who had his own award-winning design agency… and the seeds for Codebreak were sown! The full monty of marketing and design under one roof.

Done-For-You marketing and Consultancy. That’s what we do. That’s how we help. And we LOVE it. Marketing & Design is all we’ve known. And we instil the same work ethic in our team – they have to have that passion for quality and, again, customer service. They also won’t put up with attitude, just to be clear. A few businesses have mistaken our kindness for softness, and that’s not on.

So we’ll only work with nice people 😁 There has to be mutual respect, agreed goals and the odd drink or two. Happy days!

Little do they know: I once met Nicole Kidman and told her I loved her. Alcohol may have been involved. She smiled politely and quickly moved on.

Jenny at Codebreak


 Hi! I’m Joel, the funny one of the two Co-founders. Andy would say “funny” in inverted commas, but you can decide. To give you a feel on my history, my experience and why I can help your business (or businesses, you entrepreneur, you), read on….

By trade, I’m an award-winning graphic designer. I have a first-class honours degree in graphic design, and I’ve been lucky enough to work on some of the biggest brands in the world. I’ve worked everywhere, from Manchester to China and lots of places in between. My design career exposed me to lots of brands, good and bad, and it is that wealth of experience and understanding of companies big and small that forms the core of my design understanding today.

However, that isn’t the end of the story. During the dark times of the recession, I briefly trained as an accountant. So not only do I have a great understanding of a company from a brand perspective, I’m pretty hot on finances and profitability too!

In 2011, I setup my own design agency called Squeak. We predominantly offered graphic design and web design but a thirst for help with social media and digital marketing meant the business soon headed in that direction. We built up a solid client base across the Midlands and beyond and we worked closely with marketing agency, Key 3 Media.

In fact, so closely that we were soon sharing an office!

We knew we could help people further. The whole was greater than the sum of its parts, so to speak. And with that, the idea for Codebreak was hatched.

Andy and I are like the Dynamic Duo (some would say the Two Ronnies). We encourage and drive each other on. It is that enthusiasm and experience to help businesses that I love about Codebreak and working with Andy and the team.

My passion is to get “under the bonnet” of a company’s marketing. What are your goals (both as a company and owner), what’s the profitability and how can we make this work for you? I’ve been known to grill a few business owners in kick-off meetings. I want to know how passionate you are about your product or service, what your values are and if we are a great fit to work together.

We love working with ambitious, fun business owners, who like to get things done. Once your marketing campaign is delivering the results you expect, let’s celebrate together!

Emma at Codebreak

Office Manager

I love being organised and I hate clutter. In the studio I keep an eye on everyone and everything.

We invest in learning, a cool office and staff perks… but nothing that is style over substance. It’s one of the reasons we can give clients genuine value for money.

Little do they know: My father founded Truprint.

Fergus at Codebreak

Technical Manager

I am a Facebook accredited advertiser, able to run cost-effective campaigns that bring clients enquiries!

I am also a trained WordPress developer, building high quality, user-friendly bespoke websites.

Little do they know: I have met all the members of Canadian rock group, Barenaked Ladies. I even got to play pinball next to the lead singer and my hero, Ed Robertson!


Emily at Codebreak

Creative Manager

A lover of all things words, telling your story is my passion. Whether that’s through PR, a blog or a kickass marketing campaign. I’m here to get your business the recognition it deserves.

I’ve worked all over the world, creating content for a variety of different businesses and publications. I’ve met the most inspiring people who have such passion for their business and that’s my favourite bit. Understanding what inspired your dream, what you see for the future of your business and delivering that vision through your marketing.

Little do they know: I once ran into a bear when working in the Adirondacks in New York. I was jogging back to my cabin at night, turned back to talk to someone and hit something. When I looked up, I was facetoface with a bear! Safe to say, my jog broke into a sprint!

Kimberley at Codebreak

Marketing Assistant

I am the face you will see at the door or the voice you’ll hear on the phone! I’m passionate about excellent customer service. I am also creative and adventurous, and I am always welcome to bring my ideas to the table.

Equally as important, I make a mean cup of coffee!

Little do they know: As a baby, I was once cuddled by Hannah from S Club 7.

Emily at Codebreak

Digital Marketing Apprentice

I originally got to start off at Codebreak on work experience, but I am back again for good
this time and super keen to get my teeth into my apprenticeship!

I will be focusing mostly on the creative side of marketing, as well as visiting clients and
learning from the rest of the team. I love that everyday is varied and I can make this role my

Little do they know: I once met Mark Owen from Take That and had a really ordinary
conversation with him.

Fergus at Codebreak


Do you have proven skills in social media, copywriting or design? Whether we’re recruiting or not, we welcome you getting in touch.

Please send a covering email, including 2-3 paragraphs telling us what your favourite film is and why, to


Our marketing agency and consultancy

Codebreak’s founders are two business partners and friends, who have worked in marketing & design since University. We run our agency as a family. We care about each other, learn together and have fun in our work. Otherwise, what’s the point?

“OK, that’s great, but what’s in it for me?” you ask. We’ll have your back, for starters. We’ll move heaven and earth to get you to your goals. And we’ll do so using tools and techniques that we’ve employed for ourselves as well as other clients.

We practice what we preach, you see. It makes us laugh/cry when we see a social media expert who hasn’t posted on their own social media for days. An ad agency that doesn’t spend any of their own money on ads. If you ask us nicely, we’ll happily show you how much Codebreak spend on our Pay Per Click.

If you value honesty as much as experience, we’re the agency for you.

The crew

You’ll see the word “crew” and “team” a lot on our website. There are plenty of marketing freelancers out there, who can be a good choice for some businesses. But our work involves troubleshooting off-the-clock; so we can literally pull shifts to cover you 24/7, giving us the home advantage.

Being a team also means we can bounce ideas off each other for you too. Online networking can only get you so far.

We’re based in Shrewsbury, Shropshire but help businesses across the whole of the UK and even further afield. We are not a “local” agency. We LOVE Shrewsbury but have staff who’ve worked in London, Manchester, Sydney…. A breadth of worldly experience as well as marketing experience. Sometimes you can be too local….

Our people have worked with hundreds of businesses over the years and generated thousands of new customers for them. So if you’re looking to skyrocket your business, hop onto a free Discovery Call!

Our Values

Deliver happiness through excellent service

Welcome and drive change

Stay hungry

Embrace opportunity

Be adventurous, creative and open minded

Pursue growth and learning

Be confident but humble

Challenge yourself and challenge each other

Create and simplify

Togetherness and enthusiasm

Their design, website and social media services have been invaluable.

Mathew Morris

Shrewsbury Homes

Codebreak is proud to support The Harry Johnson Trust. To find out why, please check out the video that we produced for them. Emotional stuff.

Who we have worked with

Search marketing meeting
Codebreak Digital Marketing
Copywriting services

Who we work with

Marketing. Delivered.

Call: 01743 491356


4 The Creative Quarter
Shrewsbury Business Park

Codebreak - Stay Hungry