The Importance of Staying On Mission There’s a poster on the wall at Codebreak with this year’s goals – all the things we need to tick off to hit the mission. Bribes included. If your team doesn’t know what the mission is, and why it matters, you’re not going to...
Marketing is a Battle – Weaponise It Today we’re talking about how to weaponise your marketing. Now, I’ve been in the marketing game a long time, and I meet three types of business owner. There’s the business owner who does marketing because someone told...
Here’s How to spot Whether Someone’s Full of BS Throughout my career, I’ve sometimes found myself sitting around a table with people who say the right things, wear the right clothes, show up in the right car, travel on the right train. But when you...
“She Finished the Trek Without Me” – Lessons in Leadership Last year, my wife had a pretty major operation. While she was in a wheelchair, I arranged the holiday of a lifetime that ticked both of our bucket lists, so she’d have something to look forward to once...
They Won, Then They Left | How to Keep Clients Invested What happens if one of your clients leaves, even if they’re winning? And what do you do when getting great results for your customers isn’t quite enough? Fairly recently, one of Codebreak’s clients left – just as...
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