Zig When Others Zag | Why Jumping on Trends Won’t Work Today we’re talking about zigging when others zag. The reason I say this is I’m seeing more and more people jumping on trends. Now, if you jump on a trend because it’s fun, fine. But if you’re...
How to Deal With Sh*t As You Grow Today we’re talking about how to deal with shit as you grow. This topic was sparked by my friend, who last night mentioned in passing that I’d been ill since about the 16th of December. “Do you think it’s stress?” he said....
Here’s Why Every Business Should Have a Marketing Manifesto for 2025 You know how every election season, all the political parties release a government manifesto that says: “This is what we want to achieve, and here’s how we’re going to do it”? Well, that’s what you...
Why Choose You | How to Master Your Unique Value Proposition The inspiration for today’s blog came from a conversation I had with a prospect over Christmas about Codebreak’s unique value proposition. It was an interesting opportunity from a business based in Sweden. I...
Advice Not to Fall on Deaf Ears | 5 Tough Lessons I Learned in 2024 The inspiration for today’s blog is a note I have on my phone called “Advice Not to Fall on Deaf Ears,” which I’m pretty sure I stole from James Smith. It reminds me that every experience...
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