Your website still works. It brings in the odd enquiry, nobody's complained about it, and it hasn't broken. But when you actually look at it next to a competitor's site, or open it on your phone in a coffee shop before a client meeting, you wince a little. You've been putting off the redesign conversation for a year, mostly because you have no idea what it would actually cost, and every agency you've asked has given you a different number.
A full website redesign for a UK service business turning over £750k to £5m typically lands somewhere between £3,000 and £20,000, depending on page count, how much custom functionality you need, and whether SEO, AEO and copywriting are built in from the start rather than bolted on afterwards. A single landing page rebuild sits at the low end of that range. A full migration and rebuild of an established site, with dozens of pages, integrations and a proper content strategy, sits at the top of it. Anyone who quotes you one flat number before asking about your business hasn't done the job properly yet.
What "website redesign" actually means
The phrase gets used for three different jobs, and the price difference between them is enormous.
A refresh
New colours, tidier layout, updated photography, same structure and same pages underneath. Quick, relatively cheap, and often the wrong answer if your real problem is that the site doesn't convert or doesn't rank.
A full rebuild
Every page rewritten and restructured around what actually generates enquiries, built with SEO and AI search visibility in mind from the first wireframe, not added on at the end. This is what most £750k to £5m businesses actually need, because their site was usually built five or more years ago for a smaller, different business.
A migration
Moving an existing site, often a large one, onto a faster, more flexible platform without losing the search rankings and backlinks it's already built up. This is the most technically demanding version and the one where a botched job does real, lasting damage to your traffic.
Knowing which of these three you actually need, before you ask for a quote, is the single biggest thing you can do to stop getting wildly different numbers from different agencies.
What actually drives the cost of a website redesign in the UK
Design polish is rarely the biggest line item. These are:
- Page count. A 10-page brochure site and a 50-page site with service pages, location pages and a resource library are not the same job.
- Custom functionality. Booking systems, client portals, quote calculators and CRM integrations all add real development time.
- Copywriting. A site built around generic filler text will underperform no matter how it looks. Proper commercial copywriting, page by page, takes time and it shows in the price.
- SEO and AEO built in from the start. Structured data, answer-first content and topical authority cost more to build properly than a site that ignores search entirely, and they're the difference between a site that gets found and one that just looks nice.
- What happens after launch. Hosting, maintenance, security updates and ongoing content all carry a cost that a one-off "build price" conveniently leaves out.
Typical UK price bands for a website redesign
These are the ranges we see quoted consistently across the market for businesses in the £750k to £5m turnover bracket, not a Codebreak rate card, because a proper quote always depends on your specific scope:
- A single landing page for one campaign, roughly three weeks to build: £1,500 to £3,500.
- A full brochure site rebuild, up to around 10 pages, roughly eight weeks: £3,000 to £8,000.
- A larger brochure rebuild, up to around 20 pages, similar timeline: £6,000 to £12,000.
- A full migration and rebuild of an established site, up to around 50 pages, roughly 12 weeks: £12,000 to £20,000 and up.
- E-commerce, on Shopify or similar, is always a bespoke quote based on your catalogue and integrations, and can run well beyond these bands.
If a quote comes in far below these ranges, ask what's been left out. It's usually SEO, usually copywriting, or usually both.
When a redesign is worth the spend, and when it isn't
Redesign your site when your enquiry volume has flatlined despite steady or growing ad spend, when your site was built for a version of your business that no longer exists, when mobile visitors bounce noticeably faster than desktop ones, or when you know competitors are winning work off the back of a site that simply presents better than yours.
Don't redesign it purely because it looks a bit dated. A tired-looking site that still converts is a copywriting and photography problem, not a rebuild problem, and it's a fraction of the cost to fix.
The real cost isn't the build, it's what happens after launch
A new site that isn't structured for search and AI-powered answers starts losing relevance again within a year of launch. We've managed over £45m in ad spend and tracked more than £400m in sales back to specific marketing activity across our clients, and the pattern is consistent: businesses that treat the website as a one-off project, rather than as one piece of an ongoing marketing system, end up back at square one within eighteen months, asking the same "what should this cost" question all over again.
Where Codebreak fits
We don't publish a flat price list for website builds, because anyone who does is either quoting for a template or leaving things out. What we do instead is scope the job properly on a free call, tell you honestly which of the three jobs above you actually need, and build every site with search and AI visibility designed in from the start rather than added on afterwards.
If you want an honest number for your specific site, not a range pulled from a blog post, book a free strategy call and we'll tell you straight.
Frequently asked questions
How much does a website redesign cost in the UK?
Most UK agencies price a full redesign somewhere between £3,000 and £20,000, depending on page count, custom functionality and whether SEO and copywriting are built in properly. A single landing page sits at the low end, a full migration of an established site with dozens of pages sits at the top.
How much does a website redesign cost for a small business in the UK?
For a smaller UK business with a straightforward brochure site of around 10 pages, a proper redesign typically runs £3,000 to £8,000 over roughly eight weeks. That figure rises with page count, integrations such as booking systems or a CRM, and how much strategic copywriting the job needs.
How long does a website redesign take?
A single landing page usually takes around three weeks. A full brochure site rebuild of up to 10 or 20 pages typically takes about eight weeks. A larger migration and rebuild of an established site, up to around 50 pages, usually takes closer to 12 weeks.
Is it cheaper to redesign a website or build a new one from scratch?
A redesign that keeps your existing structure and content is almost always cheaper than starting from nothing, but only if that structure is worth keeping. If your site was built for a different, smaller version of your business, a full rebuild often costs less in the long run than patching something that no longer fits.
How do I know if my website needs a redesign?
The clearest signals are enquiry volume flatlining despite steady ad spend, mobile visitors bouncing noticeably faster than desktop ones, a site built for a version of your business that no longer exists, or competitors visibly winning work off the back of a site that simply presents better than yours.