Insights

The answers most marketing agencies would rather you didn’t find.

Before you hire anyone to run your marketing, you deserve straight answers to the questions you’re actually asking. What does it cost? What can go wrong? How do you pick an agency without getting burned again? This is where we answer them. No sales spin.

Browse the answers Book your free strategy call

Joel Stone speaking at a Codebreak session

Why we publish what most agencies wouldn’t.

Most agencies avoid anything that raises an awkward question. They don’t talk about cost because they want to control the conversation. They don’t mention risk because they’re worried you’ll walk.

We think the opposite works. The founders who are right for Codebreak are smart people who’ve been burned before. They don’t want to be sold to. They want to understand what they’re getting into.

So we publish what we know. If it helps you make a better decision, and that decision is Codebreak, good. If it helps you go elsewhere better informed, that’s fine too.

What you’ll find here.

Six topics, written to one test: would an owner-led service business actually need this before they make a decision?

Marketing

Tactics, channels and campaigns that actually move revenue: paid ads, remarketing, AI, and the red flags to avoid.
Sales

How to sell without the ick. Building trust, handling cynics, and giving buyers what they want as well as what they need.
Brand

Becoming the obvious choice. Trust, positioning and a unique value proposition your buyers actually remember.
Growth

Hard-won lessons on scaling a service business, from the numbers that matter to the messes you grow through.
Mindset

The inner game of running a business: ownership, discipline, resilience and the headspace growth demands.
Podcast

Long-form conversations with founders and operators on what it really takes to build something, unfiltered.