Free tool
What should a customer cost you?
Four questions. Your real numbers. The maths most agencies never show you: your break-even cost per customer, what an enquiry should cost, and what hitting your revenue goal actually takes.
Step 1 of 5
What is a new customer worth to you over 12 months?
Rough is fine. Think revenue from one typical customer across a year.
Enter a value of £100 or more.
What is your gross margin?
What is left after the direct cost of delivering the work, before overheads.
Enter a margin between 1 and 95%.
How many enquiries become customers?
Of every 10 enquiries you get, how many turn into paying work?
Enter a close rate between 1 and 100%.
How much extra revenue do you want in the next 12 months?
The growth target, not total turnover.
Enter a goal of £1,000 or more.
Where do we send your breakdown?
Your numbers appear on the next screen, and we will email you the full breakdown with benchmarks.
Your marketing maths
Here is what your numbers say.
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Break-even cost per customer
£0
Spend more than this winning one customer and the work loses money.
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Target cost per customer
£0
Keeps two thirds of your margin as profit. This is the number to plan around.
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Target cost per enquiry
£0
At your close rate, this is what a good enquiry is worth paying for.
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Break-even ROAS
0x
Revenue needed back per £1 of ad spend before you make a penny.
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Customers needed for your goal
0
That means a steady flow of enquiries every month.
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Indicative monthly budget
£0
Enquiries needed x target cost per enquiry. A planning figure, not a quote.
Benchmarks from published UK service-business ranges: £30 to £150 per lead on Google Ads, blended ROAS between 2x and 6x. More in what a true performance marketing agency should deliver.
Want these numbers turned into a system?
A free 30-minute call. We will look at your maths together and tell you straight whether paid marketing stacks up for your business.
Book your free strategy call