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Growth Outside of Your Comfort Zone

by | Feb 14, 2022

Let’s talk about fear.

Because amazing things happen on the other side of fear.

Yet it’s understandable to avoid it. Which often means you’re in that dangerously nice place I talk about a lot – the comfort zone. It’s warm, it’s fluffy, it’s safe… but the chances of growing and fulfilling one’s potential plummet.

This happens a lot in marketing.

Let’s say you’re rocking one of your marketing pillars – good ol’ breakfast networking. You know everyone in the room, you enjoy it and – importantly – it works for your business. But then things change and networking doesn’t work so well for your business anymore. 

Yet you stay. Networking has become your marketing comfort zone. Maybe you complain about “networking not being the same anymore” but don’t change anything or explore other options.

The thing is YOU have the choice. In most things in life. It’s empowering, yet it’s also a bit scary. We all know what Uncle Ben said about power in Spider-Man, right? (Or is that just me?!)

Eleanor Roosevelt summed it up best:

“Do something every day that scares you.”

If there’s something you need to push in your marketing but you’re fearful, you won’t be on your own, no matter how confident that business owner you’re speaking to sounds. It’s a massive responsibility… trying something new that could make you more money… or lose you money.

The good news is – you don’t have to be on your own. Book a free Discovery Call with myself or Joel. Let’s chew the fat together.

Until next time, stay hungry.

 

Codebreak - Stay Hungry - Direct Response Marketing

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