News
Trust is More Important Than Knowledge
This is crucial in business – TRUST is more important than knowledge. As you grow, you don’t have to know everything about everything…
No One’s Spending!
People spend lots in Q4. They’re just perhaps not spending it with you. The fact is – money is still moving around the economy. It may be moving more slowly but it’s still there. So, as business owners, we’ve got to work smarter to get hold of it…
The Fortune’s in the Follow-up
Something I see and hear every day on social media is business owners moaning that their leads are sh1t. Now, unless you genuinely are bad at targeting, it ain’t the leads that are the problem – it’s the follow-up process…
Wasting Money as an Event Exhibitor
No one likes wasting money, but I see it all the time. Me and Joel went to an amazing conference this week, but we saw lots of cases of exhibitors losing money…
Does your Marketing make you a Hero or Victim?
Complaining about something you’ve chosen to do in business is a quick route to waving growth goodbye. The reality is, you’ll be seen as a victim…
How To Attract Superfans
When your marketing content is safely in the middle all the time, you won’t attract any haters. But you won’t create any superfans either…
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