Paralysis By Over-Analysis
For my 10th birthday, back in 1820, I amassed £50 in birthday money.
And with it I was allowed to buy a telly.
It was black & white and had a dial to tune into the channels.
That really does make it sounds like 1820.
Anyway, that telly did me till my final year of uni, when – out of the blue – dad bought me another telly. Colour with a remote control. Gangster.
My black & white went on for a few more years still, in my parents’ spare room.
It outlasted my new colour telly.
Now, this isn’t an email about “they don’t make them like they used to”. My old telly wasn’t better. It was simpler.
Simple things last longer.
Whereas us business owners tend to over-complicate stuff. Maybe because it keeps us even busier.
We all like to tell everyone how busy we are, right…?!
Paralysis by over-analysis.
Take digital ads, for example. You wouldn’t believe the fuss that some agencies can make about them. The BS and jargon they come up with in order to wow people and get more money out of them.
But all you want to know, at the end of the day, is:
“How can my ads generate me the best return on investment?”
That will get lost when you over-complicate things.
The Marketing That Sells™ formula that Joel and I devised is a set of processes that the team follows to give clients the best chance of the best return.
In essence, it is simple.
It is simple because we put the groundwork in early doors. Short-term pain for long-term gain.
You may think you want the fanciest widget out there, that’s got lots of buttons and shiny lights…
… but not when it breaks quickly. And you have to pay even more to fix or replace it.
For BS-free, jargon-free digital ads that will last you because we keep things simple and structured, get in here.
Until next time, stay hungry.
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