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How To Attract Superfans

by | Sep 26, 2023

Welcome to another quick blog about getting more customers through better marketing and better thinking.

I’m a distinctly average swimmer. I can do a few lengths in the pool then I need a lie-down. No matter how many times I watched Baywatch as a youngster, I just couldn’t get into it.

When it comes to business – specifically your prospects – there are three types of swimmers.

It doesn’t matter how good or bad they are but rather where they are.

Your prospects are either:

swimming towards you

swimming away from you

treading water

 You want to ethically do whatever you can to encourage the first two scenarios.

You want your prospects to either swim towards you or swim away from you.

NOT to tread water.

In other words, for your marketing to work better, you want to attract people or put them off.

You don’t want them feeling ambivalent about you.

Ambivalence is bad.

It’s bad if someone asks one of your prospects what they think of your company and they shrug their shoulders and say, “Meh.”

We’ve just come back from a photo shoot in Belfast. And we’ve already had a few people say they LOVE the pictures we’ve shared.

We’ve also had a few people say they didn’t like the style at all.

Both responses are BRILLIANT.

That’s what we want.


Swim towards or swim away.

When your marketing content is safely in the middle all the time, you won’t attract any haters. But you won’t create any superfans either.

You’ll come across like most of your competitors – average. When you’re not.

But perception is reality.

The lesson here is – if hardly anyone ever says they don’t like your “stuff”, you’re not pushing hard enough.

As John A. Shedd said: “A ship in harbour is safe. But that’s not what ships are built for.”

Want to know more about having Codebreak do your marketing heavy lifting for you? Email or WhatsApp us.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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