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Marketing Style Over Substance

Marketing Style Over Substance

Marketing Style Over Substance I have a guilty pleasure. It’s watching Interior Design Masters. Rock and roll…. Anyway, if you’re not down with the crazy kids, the show gets budding interiors designers to deck out a different space every week. It...
If Your Marketing Ain’t Broke, Don’t Fix It!

If Your Marketing Ain’t Broke, Don’t Fix It!

If Your Marketing Ain’t Broke, Don’t Fix It! I love my car. But will I get the same make & model next time? Maybe. Maybe not. There are five things I love about my car. In no particular order, they are: – It’s fast- It’s pretty economical-...
Sales Rule #1

Sales Rule #1

Sales Rule #1 At one point in my life, I had the world’s sh*ttiest sales job.  My wife and I had just left London, and I wanted to add some sales skills to all the marketing stuff I’d been taught. So I got a job selling ad space in a magazine. I thought...
The Beauty Of Having A Premium Offer

The Beauty Of Having A Premium Offer

The Beauty Of Having A Premium Offer I was recently at a business workshop at the Etihad Stadium. What a venue! And that’s coming from a man who knows b*gger-all about football. One of the things I learnt on a tour of the stadium is that they have seats for £300...
How Often Should You Post On Social Media

How Often Should You Post On Social Media

How Often Should You Post On Social Media “How often should I post on social media?” This is still the most common question I get asked. So let’s put it to bed. Facebook, Instagram, LinkedIn – once a day. (Twitter is 15 times a day, which is...