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Damaging Your Brand for the Likes

Damaging Your Brand for the Likes

Damaging Your Brand for the Likes It’s great to get engagement on your socials, right? But not at the expense of your brand. Because your brand is everything. Here are some examples of the kind of posts I mean: Happy Fri-yay! Which of these two dogs is the cutest? If...
Marketing the More Efficient Way

Marketing the More Efficient Way

Marketing the More Efficient Way Behind all sports teams’ success is a tactical system.  Behind most businesses’ success is a tactical system. But hardly anyone uses a system to make their marketing better. If all your marketing is done manually on an ad hoc basis,...
Staying in Touch After the Sale

Staying in Touch After the Sale

Staying in Touch After the Sale Most business owners spend time and money acquiring new customers. But not all of them spend time and money staying in touch once they’ve become customers. It’s been proven to be eight times less expensive to keep an existing customer...