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Testing and Measuring Ads Properly

Testing and Measuring Ads Properly

Testing and Measuring Ads Properly With in-person business networking opening up again, it’s great to be out and about. Or maybe not if you don’t like people…. Joel and I went to a big conference in Wembley last week. It was awesome. Two things were made clear from...
Long Term Marketing Strategy

Long Term Marketing Strategy

Long Term Marketing Strategy Recently I was at Rugby services with Joel. Living the dream…! We were on the way back from an awesome two-day conference in Wembley. It’s great to be back learning and networking in the flesh rather than Zoom. I even got to...
Why Testing Your Marketing Over Time Is Vital

Why Testing Your Marketing Over Time Is Vital

Why Testing Your Marketing Over Time Is Vital Pro cyclist Fabio Jakobsen recently ran a ‘spot the difference’ competition on his Instagram. Well, spot ten differences, actually. He’s a happy bunny as he’s got ten new teeth. The others were...
Start With Why

Start With Why

Start With Why This is all about confirmation bias. Not the s*xiest of subjects, but an important one. Confirmation bias is when you find information that supports, rather than rejects, your preconceptions about something. Let’s say you want to lose weight but...
Style Over Substance In Your Marketing

Style Over Substance In Your Marketing

Style Over Substance In Your Marketing Man, there’s a lot of reality TV cr*p out there at the moment. I remember when it all began. When Channel 4 launched Big Brother. I was at ITV and, although it was novelty at first, the viewing figures soon showed us there...
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