Should Your Only Call-to-Action Be to Call?

Should Your Only Call-to-Action Be to Call?

Should Your Only Call-to-Action Be to Call? In a word, no.  Yes, we all love the telephone and it’s the end of the world that no one wants to use it for long, meaningful conversations anymore… blah, blah, blah… but follow the facts. As business owners and...
Why SEO May Be A Waste of Time During Lockdown

Why SEO May Be A Waste of Time During Lockdown

Why SEO May Be A Waste of Time During Lockdown SEO is great, don’t get me wrong. Search Engine Optimization… the art of getting your website to appear early on in the results when people are searching for your kind of thing online. But it’s a long-term strategy. And,...
How Important Is Your Organic Social Media Content?

How Important Is Your Organic Social Media Content?

How Important Is Your Organic Social Media Content? I’m still seeing lots of businesses who think the “cure” for a lack of enquiries is to post more often on their social media. The conversation between a business owner and their marketing person goes something like...
Writing Better Copy for Facebook Ads

Writing Better Copy for Facebook Ads

Writing Better Copy for Facebook Ads Facebook Ads are awesome. Or, rather, they can be if you know what you’re doing. You need good targeting first and then good copy and good imagery. The holy trinity. All three have to work together. There’s no point having a...