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Marketing is Too Important to Get Interrupted

by | Aug 14, 2023

Hey, gang. Welcome to another quick vid about getting more customers through better marketing and better thinking. 

Do you know what the average attention span is compared to 20 years ago?

In 2004, the average attention span on a screen was 2.5 minutes.

Now, it’s just 47 seconds.

That’s a decrease of -69%.

Not only are people able to concentrate less on a task, it takes 25 minutes and 26 seconds to re-focus if their attention is diverted.

[That’s research from the University of California, Irvine. Not numbers I pulled out of my arse.]

This is why I keep banging on about the need to work uninterrupted on your marketing.

It’s too important to let other things and other people get in the way.

We had to let go of a client because they continually wanted to speak to the guys at the drop of a hat. They refused to book in with them via Calendly as initially agreed.

I said to him: “Say the crew is working on your marketing, would you prefer for them to be interrupted or focused 100% on the task in hand?”

But he wanted one rule for him, one for everyone else.

Off you f*ck.

Especially the way that digital ad platforms keep changing the parameters, you need to be more alert than ever. What worked last month might not work as well now and you have to be able to spot that.

So, right now, how focused are you going to be on business growth?

Will it be a key priority, where people can only disturb you if the building’s on fire?

Or something that you’ll try and fit in and around other stuff?

If it’s the latter, get your free Discovery Call secured for some free advice.

Until next time, stay hungry.

Codebreak - Stay Hungry - Direct Response Marketing

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